When faced with statistics stating that companies which create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who do not, marketing professionals are quick to join the throngs of people who blog on a regular basis. Today, nearly 40% of United States companies use blogs for marketing purposes, according to Hubspot.
Also according to Hubspot:
- Companies which blog have 55% more web site visitors.
- B2B companies that blog generate 67% more leads per month than those that do not.
- Sixty-five percent of daily internet users read a blog. It could be your blog if you make it easy to find.
- About 46% of daily internet users read more than one blog every day.
- Blog posts shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.
- Don’t think sharing on Facebook matters? Did you know that Facebook is now the most preferred way of sharing content – second only to email?
- Companies that blog have 97% more inbound links than those that don’t. Creating great content is the key to getting inbound links – there’s just no substitute.
- Two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors.
- B2C companies that blog get 88% more leads per month than those that don’t.
- United States internet users spend three times more time on blogs and social networks than on email.
All in all, these are pretty convincing statistics in favor of blogging; however, deciding whether to blog or not must be individually considered. Blogging takes time and each company must consider whether the benefits they gain will offset the time.