To Blog or Not to Blog, That is the Question!

25 Jan

When faced with statistics stating that companies which create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who do not, marketing professionals are quick to join the throngs of people who blog on a regular basis. Today, nearly 40% of United States companies use blogs for marketing purposes, according to Hubspot.

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To blog or not to blog . . .

Also according to Hubspot:

  • Companies which blog have 55% more web site visitors.
  • B2B companies that blog generate 67% more leads per month than those that do not.
  • Sixty-five percent of daily internet users read a blog. It could be your blog if you make it easy to find.
  • About 46% of daily internet users read more than one blog every day.
  • Blog posts shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.
  • Don’t think sharing on Facebook matters? Did you know that Facebook is now the most preferred way of sharing content – second only to email?
  • Companies that blog have 97% more inbound links than those that don’t. Creating great content is the key to getting inbound links – there’s just no substitute.
  • Two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors.
  • B2C companies that blog get 88% more leads per month than those that don’t.
  • United States internet users spend three times more time on blogs and social networks than on email.

All in all, these are pretty convincing statistics in favor of blogging; however, deciding whether to blog or not must be individually considered. Blogging takes time and each company must consider whether the benefits they gain will offset the time.

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