Printing Industries of America’s President and CEO Michael Makin recently released a strongly worded statement regarding Toshiba America Business Solutions, Inc.’s creation of a National No-Print Day (NNPD). Makin drives home his points so eloquently that we are reprinting his statement as he worded it. Towards the bottom, he mentions a flip-book called the Value of Print. This book is a great source of information on print and mail, and is worth the time to take a look at.
“Recently you may have been made aware that Toshiba America Business Solutions, Inc., has announced the creation of a National No-Print Day (NNPD), to be held on October 23, 2012.
This nationwide campaign has been designed to encourage, educate, and challenge individuals and companies to commit to one day of “no printing” and to raise awareness of the impact printing has on our planet.
Needless to say, we find such a proposal ridiculous and an insult to the more than 800,000 Americans who directly owe their livelihood to our industry.
Toshiba claims that our industry has failed “to make the link between printing waste and its negative impacts on our landfills, natural resources and the environment.” This is patently untrue. Our industry has long led the way in utilizing sustainable processes. The primary raw material for printing is paper, which comes from trees, which are a renewable resource—so renewable that today our country has 20 percent more trees than it did on the first Earth Day which was held more than 40 years ago.
Printing is the only medium with a one-time carbon footprint—all other media require energy every time they are viewed. Electronic devices, which Toshiba produces, for example, require the mining and refining of dozens of minerals and metals, as well as the use of plastics, hydrocarbon solvents, and other non-renewable resources. Moreover 50–80 percent of electronic waste collected for recycling is shipped overseas and is often unsafely dismantled. For Toshiba to call for such a ban on printing is hypocritical to say the least.
Regrettably, sentiments like those espoused by Toshiba (which ironically exhibited at drupa last month—the largest print show in the world) are shared by others. This is why Printing Industries of America has spent time and resources putting together a tool that can be used to dispel the many misconceptions about our industry. This campaign is called The Value of Print. It contains a flip-book that can be used by anyone to understand the issues and dispel the myths. It has four sections: Misconceptions, which gives responses to the common misconceptions about print; Effectiveness, which gives statistics on how print is an effective part of the marketing mix and how people still prefer print; By the Numbers, which discusses the importance of the industry and its large economic footprint; and Resources, which lists websites where more information on the subject can be found. You can view the flip-book at http://value.printing.org/page/10574.
Being a part of this great industry, we can’t sit back and allow companies like Toshiba to put information out there that is not based on facts. We are encouraging everyone to view a copy of the flip-book and help spread the true message about print. Print will very much be alive on October 23, 2012. How would Toshiba feel if that day became “National No-Toshiba Day”? 800,000 workers in this country have the right to ask that question.”