Archive | August, 2012

USPS Offers Holiday Mobile Shopping Promotion

29 Aug

As you may have heard, the United States Postal Service is creating promotions and incentives to create awareness of innovative uses of mail. As technology changes the marketing landscape, the Postal Service needs to ensure that direct mail continues to be a relevant part of the marketing mix. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, they are solidifying the link between technology and mail.

USPS Holiday Mobile Shopping Promotion, November 7 through November 21, 2012

A Holiday Mobile Shopping Promotion is scheduled to run from November 7 – 21, 2012, with registration beginning September 15, 2012. The holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into customers’ hands in time for Black Friday-Cyber Monday shopping sprees.

This promotion is intended to show how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping.

Discount and Rebate Amounts

The Holiday Mobile Shopping Promotion will provide business mailers with an upfront two percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile optimized shopping website. The technology must lead the recipient to a website that allows the recipient to purchase an advertised product on the mobile device (the sale of services will not qualify).

Mailers may also qualify for an additional one percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail between November 9, 2012 and December 31, 2012.

The Holiday Mobile Shopping Promotion Program Requirements describe the rules in further detail. It can be downloaded from RIBBS at:

Further questions about this program can be directed to:

This is the third promotion the Postal Service has offered to encourage the integration of mail and mobile technology.

Why is Accuracy Important in Fulfillment?

22 Aug

Imagine this scenario. Tomorrow is little Johnny’s birthday. A couple of weeks ago, you ordered his gifts online from four different places. One of the gifts arrived in just a few days, impressively packaged, and in great shape. A second gift arrived two days ago but was improperly packaged and arrived damaged. The third gift arrived today, but when you opened the box, you didn’t find the item you ordered but something entirely different and not age-appropriate. The fourth gift? Well . . . online tracking shows that it is still in transit but it is somehow being sent to an address five states away.

Imagine Johnny’s disappointment when he has only one present to open. Which of these four companies will you order from again?

Don’t overlook the importance of accuracy when you look at fulfillment. Accuracy doesn’t just mean that your customers receive the items they order, but that they receive them on time and in good shape. By using a fulfillment company which prides itself on accuracy, you will have happy customers, and happy customers make for repeat customers.

Also, cost savings are substantial when products ship correctly the first time.  If the wrong item is picked during the order fulfillment process, someone needs to pay for the time to re-pick, re-package, and re-ship the order. And, too, products damaged during shipping due to improper packaging are expensive to replace and shipping companies are not always willing to accept their portion of the responsibility for careful handling of packages, or packages not delivered on time.

Here at Mediascope, we like to say that we’re not just picking orders and shipping them out, but that we are creating smiles. Customers are happy when they receive the right products, in good shape, and on time. For you, a happy customer means your company deepens relationships, sells more products, and benefits from a better bottom line. That should make you smile, too. And with Mediascope’s 99.996 accuracy rate, we think we are creating a lot of smiles.

Benefits of Corporate Volunteerism

15 Aug

While the first goal of any business is to make a product or provide a service in a way that maximizes profits, many companies also have a keen sense of corporate social responsibility. They believe in providing a positive contribution to the quality of life in the community where they do business and where their employees live.

The community in which we live greatly affects the quality of our everyday lives. A vibrant and attractive community which attracts and holds people is in everyone’s best interest. An active volunteer sector is essential to a healthy community. Since the well-being of business is linked to the health of communities, the corporate sector also has a stake in ensuring our communities are well served.

Feed My Starving Children

Mediascope team members help package food at a Feed My Starving Children event.

The benefits of corporate volunteerism are many: not only does volunteering provide employees with a way to make new professional or business contacts, it also allows them to:

  • increase their understanding of community needs and issues.
  • develop teamwork and leadership abilities.
  • balance their work and personal life by getting involved in something they care about.
  • find personal satisfaction and increased sense of self-worth.
  • learn new skills, broaden their experience, and develop their careers.
  • improve their mental and physical health.

Mediascope participates in a variety of volunteer opportunities. We provide a team of two people one day a week to help deliver lunches through a Home Delivered Meals program. We also participate in a program called Feed My Starving Children, where a team of co-workers help package a special blend of foods sent overseas. We have also helped build Habitat for Humanity homes and have participated in a community beautification program.

What types of volunteer opportunities does your company provide? Please feel free to go to our Facebook page at and let us know.

Finding a Voice in Business

6 Aug

Remember all the things Mom used to say? “Be careful what you wish for.” “If you can’t say something nice, don’t say anything at all.” “You catch more flies with honey than vinegar.” Although at that time she was undoubtedly coaching us through our growing-up years, Mom’s words apply equally well to business.

In business, everyone — from production workers to executives — wants to be heard and to feel that their opinion matters. Too often, however, communication that is less than positive prevents people from being taken seriously. Here are a few tips on communicating in effective and positive ways in order to help make sure your voice is heard:

  • Say positive things as often or more often than negative things. Surely, there are good things to talk about!
  • Make sure you mean what you say. Don’t complain just to be able to say something.
  • Be truthful and be careful to not exaggerate. People will take you more seriously.
  • Offer a solution for every problem you bring forth. Nobody likes to have problems dumped upon them.
  • Go to the source. If you have a problem with “Sally,” approach Sally. Don’t go to all of Sally’s co-workers.
  • There is almost always a positive way to phrase something. Think about how you want to say it before you say it.
  • Listen carefully to others. They, too, want to be heard.
  • Don’t be a “yeah, but” person.
  • Explore a person’s thoughts behind an idea rather than dismissing it. It was important enough to him or her to bring it up.
  • Find out the facts before forming an opinion. Jumping to conclusions leads to wrong impressions and actions.
  • Don’t gossip. Let others form their own opinions.
  • If someone does you a favor, be appreciative.

Just following these few simple tips will help ensure that your input is well-received. Happy communicating!