Why is Accuracy Important in Fulfillment?

22 Aug

Imagine this scenario. Tomorrow is little Johnny’s birthday. A couple of weeks ago, you ordered his gifts online from four different places. One of the gifts arrived in just a few days, impressively packaged, and in great shape. A second gift arrived two days ago but was improperly packaged and arrived damaged. The third gift arrived today, but when you opened the box, you didn’t find the item you ordered but something entirely different and not age-appropriate. The fourth gift? Well . . . online tracking shows that it is still in transit but it is somehow being sent to an address five states away.

Imagine Johnny’s disappointment when he has only one present to open. Which of these four companies will you order from again?

Don’t overlook the importance of accuracy when you look at fulfillment. Accuracy doesn’t just mean that your customers receive the items they order, but that they receive them on time and in good shape. By using a fulfillment company which prides itself on accuracy, you will have happy customers, and happy customers make for repeat customers.

Also, cost savings are substantial when products ship correctly the first time.  If the wrong item is picked during the order fulfillment process, someone needs to pay for the time to re-pick, re-package, and re-ship the order. And, too, products damaged during shipping due to improper packaging are expensive to replace and shipping companies are not always willing to accept their portion of the responsibility for careful handling of packages, or packages not delivered on time.

Here at Mediascope, we like to say that we’re not just picking orders and shipping them out, but that we are creating smiles. Customers are happy when they receive the right products, in good shape, and on time. For you, a happy customer means your company deepens relationships, sells more products, and benefits from a better bottom line. That should make you smile, too. And with Mediascope’s 99.996 accuracy rate, we think we are creating a lot of smiles.


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  1. Questions About Fulfillment? We Have Answers! | Mediascope, Inc. - February 26, 2013

    […] Accuracy rates are very important in fulfillment (see Why is Accuracy Important in Fulfillment?). Make sure to ask any potential fulfillment sources for their current accuracy […]

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