USPS Offers Holiday Mobile Shopping Promotion

29 Aug

As you may have heard, the United States Postal Service is creating promotions and incentives to create awareness of innovative uses of mail. As technology changes the marketing landscape, the Postal Service needs to ensure that direct mail continues to be a relevant part of the marketing mix. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, they are solidifying the link between technology and mail.

USPS Holiday Mobile Shopping Promotion, November 7 through November 21, 2012

A Holiday Mobile Shopping Promotion is scheduled to run from November 7 – 21, 2012, with registration beginning September 15, 2012. The holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into customers’ hands in time for Black Friday-Cyber Monday shopping sprees.

This promotion is intended to show how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping.

Discount and Rebate Amounts

The Holiday Mobile Shopping Promotion will provide business mailers with an upfront two percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile optimized shopping website. The technology must lead the recipient to a website that allows the recipient to purchase an advertised product on the mobile device (the sale of services will not qualify).

Mailers may also qualify for an additional one percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail between November 9, 2012 and December 31, 2012.

The Holiday Mobile Shopping Promotion Program Requirements describe the rules in further detail. It can be downloaded from RIBBS at:

Further questions about this program can be directed to:

This is the third promotion the Postal Service has offered to encourage the integration of mail and mobile technology.


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