Ask any non-marketing person about social media and he or she will tell you it only takes a couple of minutes a day to maintain business social media accounts. Ask marketers, on the other hand, about social media and they will tell you it takes a big chunk of their day — every day — to do it properly. What gives?
When done properly, social media connects you with your audience and allows you to engage with them on a regular basis. In order to do that, marketers who are responsible for social media not only need to frequently post items, but they need to answer questions and respond to posts received through social media in a timely manner. Socialbakers, a global social media and digital analytics company, estimates that only 30% of companies are doing social media correctly. Their findings show that 70% of questions received through social media are not responded to, and that the average response time to queries and posts which are answered is 26 hours.
So, assuming that social media is only one of many things you need to stay on top of, how can you more efficiently post and monitor your social media efforts? Here are two tools which will help.
HootSuite, at hootsuite.com, allows you to simultaneously post to several social media sites. You can select various sites on a per-post basis. Social media choices include Facebook, Twitter, blogs, and Linked In. This free handy tool also allows you to schedule posts which means you can load posts for several days all at once.
Now that your exciting and engaging posts are out there, how do you keep track of activity and know when to respond to a post or question? Do you need to log in to each site several times a day? No, thank goodness!
Nutshellmail.com is a convenient piece of software which sends posts from your social media accounts to your email once or twice a day according to the schedule you set up. It is a free software also and you can keep track of Facebook, LinkedIn, Yelp, CitySearch, FourSquare, YouTube, and Twitter.
Using these tools will help you streamline your social media efforts which means more time for other marketing endeavors. And who doesn’t need more time?