A common misconception in the business world is that fulfillment services consist of nothing more than filling orders. Let us take a look at why that isn’t true, and what a full-service fulfillment provider offers.
As you can see from the chart, fulfillment, when done correctly, has many components to it. While each of them could stand alone, integrating them together provides added value for both you and your customer.
- Website/Shopping Cart Creation
- Order Management
- Processing Payments
- Custom Kitting
- Inventory Management
- Shipping and Logistics
- Customer Service
- Procurement & Printing
Each of these pieces is important and we will talk more about them over the next few weeks. For now, however, let’s look at the overall picture. Why is it so important to have all of these components?
Imagine having a Thanksgiving dinner with only turkey. No potatoes, no cranberry, no stuffing, no vegetables. No dessert, even. A Thanksgiving dinner with only turkey is like a fulfillment center that does nothing but fill orders. The core element is present, but the rest of the experience is missing.
A full-service fulfillment center not only fills the order but makes sure inventory is available, pre-packages sets or kits to save you and your customers money, coordinates and negotiates shipping to get the best possible rates, answers customer inquiries, and much, much more. Using the Thanksgiving dinner analogy once again, rather than serving only turkey, a full-service fulfillment company provides a coordinated package designed to give your customers the very best possible experience.