Google ranking system now considers mobile

28 Apr

If your website isn’t mobile friendly, you may be left behind on Google.

Google recently changed its ranking system to favor those with mobile-friendly websites that are easily read on smartphones.

Some people are calling this Mobilegeddon.  A top 1 or 2 website in a search query could hypothetically fall to ninth or 10th place, causing a loss of thousands of dollars in potential business, says Greg Sterling, an independent analyst and columnist for the SearchEngineLand website.

“As many as 40% of top websites are not currently mobile friendly,” says Sterling. “There’s a big category of people who have completely ignored mobile.”mobile friendly

Google made the change because so many more people are now using the smart phone as the hub of their daily lives.

How do you make your site mobile friendly? First, check to see if your website passes the Google test. Google has a mobile friendly test page in its developer section (https://www.google.com/webmasters/tools/mobile-friendly/).  Type in the URL and see if the website passes. If it doesn’t, here are some options:

• Call your website host. Many have tools in place to transition your website. GoDaddy, the top provider of website addresses and hosting, offers a tool to completely rebuild your website to make it mobile friendly, and charges $1 monthly for the service. Competitor Bluehost has a another tool that’s potentially cheaper. For a one-time fee of $25, it’s goMobi tool builds a smaller, mobile version of your site.

• Go to a service like dudamobile for a more robust, yet smaller version of your website, with more images and text than through the website builders, starting at $5 monthly.

• Get in touch with a local Webmaster to create a mobile friendly site.

No matter which way you go, it pays to ensure you have a mobile-friendly website. With all the competition on Internet, Google rankings play an important role in helping your site be found.

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