Archive | July, 2015

Benefits of Outsourcing Literature Fulfillment

28 Jul

Literature Fulfillment, also known as Print Fulfillment, includes storing, gathering, packaging and distributing printed materials such as catalogs, membership packets, brochures, postcards, how-to manuals, and sales sheets. When done right, literature Literature Fulfillment Servicesfulfillment is a cost-effective way for businesses to reach out to new or existing customers. However, it is also time-consuming and tough to maintain, which is why it makes sense to outsource literature fulfillment to a fulfillment parter.

Using a fulfillment partner simplifies distributing promotional literature to your customers, and operational and support literature to your field reps, branch offices, franchise locations, and dealers. A fulfillment partner has all the resources and expertise needed to perform these tasks efficiently and economically.

Literature fulfillment programs are set up to distribute literature as part of a special, one-time project or as part of an ongoing service. Often, a company will use a custom e-store or web portal to simplify the literature ordering process.

Integration of Services

Literature fulfillment is more streamlined than most other types of outsourced fulfillment because a fulfillment partner can often produce all the printed pieces for you. This eliminates the need for you to have the materials produced in advance and shipped to the fulfillment partner. By eliminating several intermittent steps,  you save time, money and hassles.

Many extremely successful literature fulfillment programs include sending personalized printed pieces. Using a fulfillment provider with print-on-demand services expedites this option.

In addition, a fulfillment partner can provide folding and collating services, as well as the assembly and insertion of printed components needed to create binder sets and presentation folders. A fulfillment partner is also a distribution expert, and will match your project to the most efficient and cost-effective shipping or mailing method.

Saves Time

Preparing literature for distribution is a time-consuming task that takes employees away from working on your core business.

Outsourcing literature fulfillment lets you benefit from an outside company’s specialized facilities. Fulfillment centers are designed to allow for efficient processing, packaging, and distribution of materials and have a trained staff. This enables fulfillment providers to perform literature fulfillment faster than your employees would, and frees your workers to focus on their other tasks.​

Saves Space

Boxes of printed material are heavy and take up valuable space. By outsourcing your literature fulfillment, your materials are stored in the firm’s warehouse. This not only lets you eliminate present space concerns, but if you ever choose to expand your inventory, it’s simply a matter of leasing additional warehouse space.

Saves Money

It is easy to think that performing something in-house is less expensive than outsourcing the work, but that is not always the case. Fulfillment systems require a large upfront cost in software and space, and additional expenses come from employee time, plus liability and maintenance. By outsourcing literature fulfillment, you benefit from a company’s already existing infrastructure, software, and internal problem-solving methods.

By outsourcing your literature fulfillment operations, your company benefits from more affordable ways of getting materials to customers. Mediascope is an expert in both literature and product fulfillment and will save you money, time, and space.


5 Reasons to Choose Direct Mail Over E-Mail

21 Jul

direct mailMarketing budgets stretch only so far. If you are debating between a direct mail and an email campaign, here are five compelling reasons to look at direct mail.

1) Reach Your Market

Market Scan, a market research company, found the figure for available legal emails is around 20 percent of postal addresses, meaning that by avoiding direct mail you could be missing 80 percent of your target market.

Also, people who use email regularly have become savvier at blocking out sales messages with advanced filters.

People also abandon email accounts and create new ones frequently, so even solid leads expire quickly.

2) Higher Response Rates

A study done by the Direct Marketing Association found that the response rate for direct mail to an existing customer averages 4.4 percent, compared to 0.12 percent for email. When balanced with the right artwork and data, direct mail delivers more than just a meaningful piece of mail; it can provide a powerful return on investment.

3) Follow the Money

Mailers will go where the money is and that’s primarily to older people. Younger folks simply don’t have extra dollars to spend. Nowadays, we have more elderly Americans than we used to and they are living longer. It’s interesting to note that one study showed only 45% of seniors have internet services.

4) Memorable

Well-done direct mail is memorable. Remember the last time a nice envelope or a parcel landed on your desk? I bet you opened it and, what’s more, remember who it was from? Now think about how many emails you have received in the last few days? Remember them? I didn’t think so.

5) Give Consumers What They Want

According to figures released by Central Mailing Services, more people want to be contacted by direct mail than any other medium. Only 6% of the 9,000 people surveyed said they want to be contacted through internet while 32% listed direct mail as their first preference.

Talking Without Words

14 Jul

Quick, pause for a second, and take a mental snapshot of yourself. What’s the expression on your face? Are you leaning forward, engaged in what you’re doing, or are you slumped in your chair?

Better yet, put a rubber band around your wrist before you go to a body-language-menu-mapmeeting, and when you notice the rubber band, take another mental snapshot. Where are your arms? Are they defensively crossed in front of your body or are they relaxed on the table in front of you or along your sides? Are you sitting tall or slumped over the table? What’s the expression on your face?

Did you know that body language accounts for over 90 percent of a conversation?

Just as you use words in effective ways to achieve desired results, you can use body language to your advantage as well. Similarly, negative body language can be just as damaging as poorly chosen words and unrehearsed speech.

Here are a few suggestions for using body language to your advantage.

Do: Make sure you have a firm handshake. Maintain constant eye contact and radiate a positive aura during the greeting.

Do: Make eye contact and keep it. This displays confidence on your part and helps you understand what the other person is really saying. It shows you are paying attention. Professionals suggest maintaining eye contact for 80 to 90 percent of the time.

Do: Stand (or sit) tall and with good posture. Your posture shows how you will approach a situation. If your arms are by your side rather than defensively crossed in front of you, it shows you are ready for anything.

Do: Smile but don’t overuse a smile. Men smile when they are pleased; women smile to please. A genuine smile is more powerful. To gain and increase respect, first establish your presence in a room, then smile. It is more professional than to enter a room smiling for what appears to be no reason.

Do: Pay attention to your legs and feet. Are they relaxed or are they jittering, tapping, or pointing towards the nearest exit? Are you sitting or standing in a way that means you are approachable or does it look like you would rather be somewhere else?

Being aware of your body language is important not only for high-level meetings but in your day-to-day activities. Remember, what you’re not saying accounts for over 90 percent of the conversation.