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8 Best Practices for Texting

10 Dec

Last week, we talked about why texting is a good marketing tool for small businesses. Keep in mind, however, that although mobile marketing is a great way to reach customers instantly, it can send your subscribers straight to the “opt out” button if done poorly.

One of the most important rules of text message marketing is that all businesses must first gain permission (opt in) from customers in order to contact them via text. Failing to do so can damage your brand and result in some hefty legal fees.

The infographic below from SlickText.com explains the right and wrong ways to add text messaging to your marketing campaign.

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Tags: mobile marketing, Opt-In, texting, texting frequency

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  • Categories Business, Communication, Marketing
← 5 Reasons Mobile Marketing Works for Small Businesses
Texting versus Email: Which is a More Powerful Marketing Tool? →

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