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Google ranking system now considers mobile

28 Apr

If your website isn’t mobile friendly, you may be left behind on Google.

Google recently changed its ranking system to favor those with mobile-friendly websites that are easily read on smartphones.

Some people are calling this Mobilegeddon.  A top 1 or 2 website in a search query could hypothetically fall to ninth or 10th place, causing a loss of thousands of dollars in potential business, says Greg Sterling, an independent analyst and columnist for the SearchEngineLand website.

“As many as 40% of top websites are not currently mobile friendly,” says Sterling. “There’s a big category of people who have completely ignored mobile.”mobile friendly

Google made the change because so many more people are now using the smart phone as the hub of their daily lives.

How do you make your site mobile friendly? First, check to see if your website passes the Google test. Google has a mobile friendly test page in its developer section (https://www.google.com/webmasters/tools/mobile-friendly/).  Type in the URL and see if the website passes. If it doesn’t, here are some options:

• Call your website host. Many have tools in place to transition your website. GoDaddy, the top provider of website addresses and hosting, offers a tool to completely rebuild your website to make it mobile friendly, and charges $1 monthly for the service. Competitor Bluehost has a another tool that’s potentially cheaper. For a one-time fee of $25, it’s goMobi tool builds a smaller, mobile version of your site.

• Go to a service like dudamobile for a more robust, yet smaller version of your website, with more images and text than through the website builders, starting at $5 monthly.

• Get in touch with a local Webmaster to create a mobile friendly site.

No matter which way you go, it pays to ensure you have a mobile-friendly website. With all the competition on Internet, Google rankings play an important role in helping your site be found.

Two Tips for Saving Time on Social Media

5 Sep

Ask any non-marketing person about social media and he or she will tell you it only takes a couple of minutes a day to maintain business social media accounts. Ask marketers, on the other hand, about social media and they will tell you it takes a big chunk of their day — every day — to do it properly.  What gives?

When done properly, social media connects you with your audience and allows you to engage with them on a regular basis. In order to do that, marketers who are responsible for social media not only need to frequently post items, but they need to answer questions and respond to posts received through social media in a timely manner. Socialbakers, a global social media and digital analytics company, estimates that only 30% of companies are doing social media correctly. Their findings show that 70% of questions received through social media are not responded to, and that the average response time to queries and posts which are answered is 26 hours.

So, assuming that social media is only one of many things you need to stay on top of, how can you more efficiently post and monitor your social media efforts?  Here are two tools which will help.

HootSuite, at hootsuite.com, allows you to simultaneously post to several social media sites. You can select various sites on a per-post basis. Social media choices include Facebook, Twitter, blogs, and Linked In. This free handy tool also allows you to schedule posts which means you can load posts for several days all at once.

Now that your exciting and engaging posts are out there, how do you keep track of activity and know when to respond to a post or question? Do you need to log in to each site several times a day? No, thank goodness!

Nutshellmail.com is a convenient piece of software which sends posts from your social media accounts to your email once or twice a day according to the schedule you set up. It is a free software also and you can keep track of Facebook, LinkedIn, Yelp, CitySearch, FourSquare, YouTube, and Twitter.

Using these tools will help you streamline your social media efforts which means more time for other marketing endeavors. And who doesn’t need more time?

To Blog or Not to Blog, That is the Question!

25 Jan

When faced with statistics stating that companies which create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who do not, marketing professionals are quick to join the throngs of people who blog on a regular basis. Today, nearly 40% of United States companies use blogs for marketing purposes, according to Hubspot.

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To blog or not to blog . . .

Also according to Hubspot:

  • Companies which blog have 55% more web site visitors.
  • B2B companies that blog generate 67% more leads per month than those that do not.
  • Sixty-five percent of daily internet users read a blog. It could be your blog if you make it easy to find.
  • About 46% of daily internet users read more than one blog every day.
  • Blog posts shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.
  • Don’t think sharing on Facebook matters? Did you know that Facebook is now the most preferred way of sharing content – second only to email?
  • Companies that blog have 97% more inbound links than those that don’t. Creating great content is the key to getting inbound links – there’s just no substitute.
  • Two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors.
  • B2C companies that blog get 88% more leads per month than those that don’t.
  • United States internet users spend three times more time on blogs and social networks than on email.

All in all, these are pretty convincing statistics in favor of blogging; however, deciding whether to blog or not must be individually considered. Blogging takes time and each company must consider whether the benefits they gain will offset the time.

Continuing our journey and inviting you to come along with us

13 Jun

Mediascope began its journey in the business world almost 12 years ago when we began serving customers in the areas of fulfillment and direct mail services.  Since then — and with your help — we’ve grown right along side of you and now have more to offer you than ever before.  Our full range of customizable business solutions now also include printing, marketing, e-store design and hosting, virtual office capabilities, and much more — all designed to help you compete in today’s business world.

This summer marks another milestone in our journey as we invite you to join us in our travels. We value the lasting partnerships we have with you, and understand the importance of creating relationships based on mutual respect.To us, that means communicating with you, and making ourselves available to you. We invite you to keep in touch with us through our Twitter and Facebook accounts, our blog, and through LinkedIn. We also invite you to go to our website at www.mediascopeinc.com and sign up to receive our email updates.

Thanks for going on our journey with us, and hang on to your hats –- it promises to be a fun ride!