Tag Archives: blog

To Blog or Not to Blog, That is the Question!

25 Jan

When faced with statistics stating that companies which create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who do not, marketing professionals are quick to join the throngs of people who blog on a regular basis. Today, nearly 40% of United States companies use blogs for marketing purposes, according to Hubspot.

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To blog or not to blog . . .

Also according to Hubspot:

  • Companies which blog have 55% more web site visitors.
  • B2B companies that blog generate 67% more leads per month than those that do not.
  • Sixty-five percent of daily internet users read a blog. It could be your blog if you make it easy to find.
  • About 46% of daily internet users read more than one blog every day.
  • Blog posts shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.
  • Don’t think sharing on Facebook matters? Did you know that Facebook is now the most preferred way of sharing content – second only to email?
  • Companies that blog have 97% more inbound links than those that don’t. Creating great content is the key to getting inbound links – there’s just no substitute.
  • Two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors.
  • B2C companies that blog get 88% more leads per month than those that don’t.
  • United States internet users spend three times more time on blogs and social networks than on email.

All in all, these are pretty convincing statistics in favor of blogging; however, deciding whether to blog or not must be individually considered. Blogging takes time and each company must consider whether the benefits they gain will offset the time.

Continuing our journey and inviting you to come along with us

13 Jun

Mediascope began its journey in the business world almost 12 years ago when we began serving customers in the areas of fulfillment and direct mail services.  Since then — and with your help — we’ve grown right along side of you and now have more to offer you than ever before.  Our full range of customizable business solutions now also include printing, marketing, e-store design and hosting, virtual office capabilities, and much more — all designed to help you compete in today’s business world.

This summer marks another milestone in our journey as we invite you to join us in our travels. We value the lasting partnerships we have with you, and understand the importance of creating relationships based on mutual respect.To us, that means communicating with you, and making ourselves available to you. We invite you to keep in touch with us through our Twitter and Facebook accounts, our blog, and through LinkedIn. We also invite you to go to our website at www.mediascopeinc.com and sign up to receive our email updates.

Thanks for going on our journey with us, and hang on to your hats –- it promises to be a fun ride!