Tag Archives: FaceBook

Two Tips for Saving Time on Social Media

5 Sep

Ask any non-marketing person about social media and he or she will tell you it only takes a couple of minutes a day to maintain business social media accounts. Ask marketers, on the other hand, about social media and they will tell you it takes a big chunk of their day — every day — to do it properly.  What gives?

When done properly, social media connects you with your audience and allows you to engage with them on a regular basis. In order to do that, marketers who are responsible for social media not only need to frequently post items, but they need to answer questions and respond to posts received through social media in a timely manner. Socialbakers, a global social media and digital analytics company, estimates that only 30% of companies are doing social media correctly. Their findings show that 70% of questions received through social media are not responded to, and that the average response time to queries and posts which are answered is 26 hours.

So, assuming that social media is only one of many things you need to stay on top of, how can you more efficiently post and monitor your social media efforts?  Here are two tools which will help.

HootSuite, at hootsuite.com, allows you to simultaneously post to several social media sites. You can select various sites on a per-post basis. Social media choices include Facebook, Twitter, blogs, and Linked In. This free handy tool also allows you to schedule posts which means you can load posts for several days all at once.

Now that your exciting and engaging posts are out there, how do you keep track of activity and know when to respond to a post or question? Do you need to log in to each site several times a day? No, thank goodness!

Nutshellmail.com is a convenient piece of software which sends posts from your social media accounts to your email once or twice a day according to the schedule you set up. It is a free software also and you can keep track of Facebook, LinkedIn, Yelp, CitySearch, FourSquare, YouTube, and Twitter.

Using these tools will help you streamline your social media efforts which means more time for other marketing endeavors. And who doesn’t need more time?

Is Social Media Right for Your Business?

11 Jan

Are you wondering if social media is right for your business? The following facts and figures compiled by industry experts may convince you of the importance of developing a social media strategy.

1) According to Nielsen, over 80% of all Americans now use a social network.

2) Also according to Nielsen, social media users are more active and influential offline than peers who do not use social media. Social media users are people highly involved in networking and community events.

3) The three most important reasons small businesses leverage social media are: connecting with customers; visibility; and self-promotion, according to a Zoomerang September survey of 1180 small- to mid-sized business decision makers. If you’re not using social media, you are missing out on these opportunities.

Social Media

Choices abound for Social Media

4) It only takes 20 people to create meaningful many-to-many interactions and bring an online community to a significant level of activity, according to Ning. An on-line following of twenty people is something almost any business can achieve.

5) Did you know that 93% of US adult internet users are on Facebook?

6) There are now more than 800 million active Facebook users, with over 200 million added in 2011. More than half of Facebook users log in every day.

7) The average Facebook user has 130 friends and connects to 80 pages, events and groups. Think of the far-reaching effects derived from each person who follows you on Facebook, LinkedIn, Twitter, or any other social media.

8) 79% of US Twitter users are more likely to recommend the brands that they follow.

9) Comscore released a study in 2011 that showed how business brands that post at least once every day will reach 22% of their fans in a given week. A critical success factor for being seen is consistency in posting.

10) According to Mediabistro, 50% of small business owners reported gaining new customers through social media — most notably through LinkedIn and Facebook.

11) Forty percent of social media users access their accounts through mobile devices. This number will continue to grow. As you plan your social media marketing, keep in mind how to best engage your mobile customers when you craft your posts.

12) At least 44% of small- to mid-sized business decision-makers use social media, says Zoomerang.

Getting started with social media can be made easy by getting in touch with a marketing solutions company who can help you set up your accounts and show you how to effectively craft and monitor your posts. The sooner you start reaching out through social media, the sooner you will begin reaping the benefits.

The Benefits of Social Media Done Right

13 May

Last week we wrote about common misconceptions and difficulties companies face when starting a social media campaign, and if one were to only read that post it might seem like we’re anti-social-media.  We’re actually very pro-social media – as long as it’s done right.

When done correctly, social media can be an extremely effective promotional channel, and it even offers unique uses that reach far beyond the scope of traditional advertising.

(Note: most of the benefits listed below are dependent on the existence of a healthy social community)

Personal Referrals 

Hearing about a great new product from a friend is much more likely to make you go try it out than seeing an ad on TV.  If your fans are actively involved with you, and become invested in your brand, word will get out to their friends.  The end result: you get extremely effective referrals.

In a similar manner, as you build relationships with your audience, YOUR suggestions and promotions can become personal referrals.  As you invest time and effort into getting to know them, your suggestions begin to carry more weight.

Use it, don’t abuse it.  Too much self-promotion will do more than just ruin the relationships you’ve worked so hard to build; it will scare others off and keep them from engaging your brand in the future.

Increase Visibility

Social media posting can increase the online visibility of your brand, through link generation and simply by having another site to promote the brand.  Google includes links shared on Facebook and Twitter to determine their site rankings, which means that posting the occasional link to your website can boost your search engine ranking, and help generate inbound traffic.

Market Research

This is one of the most valuable and commonly overlooked benefits that social media has to offer.  When you have engaged your target audience and formed relationships with your followers, you can conduct free market research simply by asking them questions you’d like to know the answers to.

For example, if you want to see how your new T-shirt design will be received, simply post a picture of it and ask your followers what they think.  They will be excited to be offered such an “insider preview” and will gladly offer their thoughts and opinions.  A great example of this is Mend Mark’s Facebook page (who incidentally was a client of ours!).

Customer Service

As we mentioned last week, people follow brands on social media in a large part because they want to form a relationship with the people behind the brand.  This concept may sound foreign, but it’s actually nothing new.  How many times have you seen someone call a support line and yell “I just want to talk to a real person!” into the phone?

That’s because as human beings, we want to deal with other human beings.

Starbucks Coffee's fantastic customer service in action!

We don’t want an impersonal, automated

response to our problems. Social media allows you to monitor what people are saying about your brand, and respond to them in real time.  An awesome example of this is Starbucks Coffee’s Twitter page. 

4 Hard Lessons About Social Media

6 May

So, you finally made the leap to web 2.0 and created company Facebook and Twitter pages.  After a few weeks of excitement and hard work creating updates, your page has seen almost no action.  What’s going on?
You’re learning some hard lessons:

Hard Lesson #1
Social Media Isn’t The Holy Grail of Marketing.

Many high-priced consultants and self-proclaimed “gurus” love to talk about social media as the be-all and end-all of corporate promotional efforts.  Don’t be fooled.

Social media can be a fantastic marketing tool, as long as:

  1. You’ve researched your target market
  2. They use social media

Think about it: running ads that target multimillionaires inside city buses would be a terrible investment, because most multimillionaires don’t ride the bus. Social media is no exception to this concept.

Before you invest an enormous amount of time creating and maintaining a company Twitter page, make sure that your target audience actually uses Twitter.

Hard Lesson #2
Social Media is Nothing Like Traditional Advertising.

With traditional advertising (e.g. print and TV ads), broadcasting messages of overt self-promotion is expected and normal. People expect that when the commercials come on, you’ll be talking about yourself and how great you are.

This approach absolutely does not work with social media! People respond very differently to overt self-promotion on TV than they do on say, Facebook, because they use TV and Facebook for different purposes:

People tune in to TV shows to get talked at.  They want to sit down, turn their brain off, and let the show entertain them.

People tune in to Facebook to talk with other people. They want to show off their vacation photos, talk to an old friend, and share what’s on their mind.

When they check out your page, they want to interact with the people behind the brand.  They want to know that you are as interested in them as they are in you, and that you’re a real, approachable human being.

Hard Lesson #3
Social Media Takes Time. A Lot Of It.

Many social media newcomers quickly become frustrated with their humble beginnings and give up before ever seeing any substantial results.

When planning your company’s social media strategy, your timeline should be measured in months and years, not days and weeks.  Social media doesn’t spring up overnight!

Social media done right tends to snowball, but keep in mind that snowballs start out tiny.

Hard Lesson #4
You’re Going To Fail.

Starting social media is like freshman year of high school: Learning “the rules” on how to talk, act, and portray yourself is difficult, and you’re going to make mistakes and feel awkward.

The two most important things you can do are:

  1. Experiment
  2. Keep your chin up

If you try one approach and it falls on its face, learn from it and move on.  Don’t sweat the fact that your joke or article was met with silence, because now you know that much more about what your audience doesn’t respond to.

Continuing our journey and inviting you to come along with us

13 Jun

Mediascope began its journey in the business world almost 12 years ago when we began serving customers in the areas of fulfillment and direct mail services.  Since then — and with your help — we’ve grown right along side of you and now have more to offer you than ever before.  Our full range of customizable business solutions now also include printing, marketing, e-store design and hosting, virtual office capabilities, and much more — all designed to help you compete in today’s business world.

This summer marks another milestone in our journey as we invite you to join us in our travels. We value the lasting partnerships we have with you, and understand the importance of creating relationships based on mutual respect.To us, that means communicating with you, and making ourselves available to you. We invite you to keep in touch with us through our Twitter and Facebook accounts, our blog, and through LinkedIn. We also invite you to go to our website at www.mediascopeinc.com and sign up to receive our email updates.

Thanks for going on our journey with us, and hang on to your hats –- it promises to be a fun ride!