According to MarketingProfs, some 122,500,453,020 emails are sent every hour. Given that staggering number, how can you make your email stand out in a crowded inbox?
A lot of information is available about email marketing best practices. As the old adage says, however, sometimes a picture is worth a 1,000 words.
The following tips from Madison Logic‘s infographic features 10 best-practices that will help get your emails noticed.
The top tip is to craft a subject line that catches people’s attention. Surprisingly, Madison Logic found that punctuation isn’t necessary but capital letters produce a lift in engagement.
What does matter in the subject line is personalization. For example, users are 22% more likely to open an email if they are addressed by their first name.
As for the email itself: “Focus your message to fulfill the promise of the subject line,” Madison Logic suggests.
Here is a look at Madison Logic’s infographic.