Tag Archives: mobile marketing

8 Best Practices for Texting

10 Dec

Last week, we talked about why texting is a good marketing tool for small businesses. Keep in mind, however, that although mobile marketing is a great way to reach customers instantly, it can send your subscribers straight to the “opt out” button if done poorly.

One of the most important rules of text message marketing is that all businesses must first gain permission (opt in) from customers in order to contact them via text. Failing to do so can damage your brand and result in some hefty legal fees.

The infographic below from SlickText.com explains the right and wrong ways to add text messaging to your marketing campaign.

5 Reasons Mobile Marketing Works for Small Businesses

30 Nov

Text messaging isn’t just a convenient way to keep in touch with friends. It’s also a powerful mobile marketing tool for small businesses. Most Americans own a cellphone and use their phone to send and receive text messages, also known as SMS messages.

While email marketing is a successful strategy for small businesses,  mobile marketingmobile marketing is shorter, sweeter and, in some respects, much more effective. No wonder more small businesses are jumping on the texting bandwagon: Sixty-nine percent of small businesses recognize mobile marketing as key to their growth over the next five years, and 84 percent that implemented it have seen a resulting increase in new business activity. Here are five reasons why mobile marketing works well.

Your texts are likely to be read instantly

Most cellphone users have programmed their phone to alert them whenever a new text message arrives, and most messages are read within a few minutes of delivery. In fact, an astounding 90 percent of texts are read within three minutes of receipt. This allows you to market your small business in new and novel ways.

Texts are engaging and personal

If you’re like most people, you can’t wait to read a text message when it arrives in your inbox.

This has obvious benefits for business owners. Not only are the consumers on your SMS contact list willing participants in your promotional campaign, but they’re likely to read your message right when you send it. Mobile marketing won’t get your promotion in front of as many people as other modes of advertising, but by delivering your messages directly to engaged consumers – and getting them to read those messages quickly – it delivers great value.