Tag Archives: subject lines

Best Email Marketing Tactics

16 Nov

According to MarketingProfs, some 122,500,453,020 emails are sent every hour. Given that staggering number, how can you make your email stand out in a crowded inbox?

A lot of information is available about email marketing best practices. As the old adage says, however, sometimes a picture is worth a 1,000 words.

The following tips from Madison Logic‘s infographic features 10 best-practices that will help get your emails noticed.

The top tip is to craft a subject line that catches people’s attention. Surprisingly, Madison Logic found that punctuation isn’t necessary but capital letters produce a lift in engagement.

What does matter in the subject line is personalization. For example, users are 22% more likely to open an email if they are addressed by their first name.

As for the email itself: “Focus your message to fulfill the promise of the subject line,” Madison Logic suggests.

Here is a look at Madison Logic’s infographic.

ten-best-email-practices-infographic

 

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